Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko flip the script on small business advisory. While past episodes exposed what entrepreneurs should look for in their financial and growth teams, this week reveals the ultimate...
Episodes
The Dream Growth Partner: Moving from Content Decorators to Revenue Engineers
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore the high-stakes world of customer acquisition and reveal why so many small business owners get trapped on the content creation treadmill. Following last week's...
The Five Questions Every Business Owner Must Ask Their Accountant
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko crack open a viral Reddit thread where business owners rip the lid off what they actually want from their financial teams. A recurring theme cuts to the heart of the industry:...
Your Business Big 8: The Dream Team Every Small Business Needs
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko extend their conversation on exit strategy to tackle the advisor gap. While a staggering 54% of business owners are eyeing the exit door over the next five years, over 27% are...
Why 80% of Small Businesses Never Actually Sell
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a startling reality revealed by a recent Huntington Bank report: while 54% of business owners hope to sell within the next five years, statistics show that between 80%...
How to Write for AI Citations and Human Attention
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the "zero-visit" reality of modern search. With Google’s AI Overviews now appearing in nearly 50% of all searches—a massive 58% increase in just one year—the game...
TikTok and Instagram are the New Google
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a seismic shift in consumer behavior: social media is officially rivaling Google as a primary search engine. With over half of Gen Z and a third of all consumers...
The Tax Season Hangover: Navigating the 2026 Compliance Crunch
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko help you navigate the "Tax Season Hangover" and the rapidly shifting compliance landscape of 2026. We dive into the significant jump in the Social Security wage base ceiling...
Why the Smartest Small Businesses are Trading Growth for Cash Flow
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko tackle the sudden shift in small business sentiment. While optimism was high just months ago, a recent U.S. Chamber of Commerce report reveals that only 25% of owners now...
AI as an Operating System: Automating Repetitive Tasks for Small Business Growth
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore how AI is evolving from a simple content generator into a full-scale "operating system" for small businesses. With nearly 60% of small businesses now using AI to...
The Social Search Revolution: How Gen Z is Using TikTok & Reddit as Search Engines
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the massive shift in how the younger generations discover products and news. With TikTok and Reddit increasingly replacing traditional search engines for Gen Z,...
Low-Fire, Low-Hire: Surviving the 2026 Small Business Squeeze
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko break down the "Low-Fire, Low-Hire" economy of 2026. With hiring rates at a historic low of 3.3% and firing at just 1.1%, workers are staying put, creating a talent pool that...
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Recent Episodes
The $500K Illusion: How You Built a “Nonprofit” Without Even Knowing It!
Send us Fan Mail In this episode of What The Biz, hosts Brigitte Vegter and Daniel Proczko dive into a brutal reality facing mid-stage entrepreneurs: hitting $500,000 to $750,000 in gross revenue, only to look at the bank account after payroll and ask, "Where did all...
The $20 AI Blueprint That’s Saving Business Owners 20+ Hours Every Single Week
Send us Fan Mail In this episode of What The Biz, hosts Brigitte Vegter and Daniel Proczko tackle one of the single biggest misconceptions surrounding artificial intelligence: the myth that it is just a marketing gimmick meant to replace human jobs. Drawing directly...
How SaaS is secretly draining your small business bank account
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko expose the "SaaS stealth tax"—the compounding annual software price hikes silently eating away at small business profit margins. Brigitte Vegter outlines the upcoming...
The True Cost of Free Sales Calls: How Giving Away the “How-To” Kills Conversions
Send us Fan Mail In this episode of What The Biz, hosts Brigitte Vegter and Daniel Proczko expose a silent profit killer hiding in plain sight: the traditional, completely unstructured "free discovery call." While many emerging business owners look at free sales calls...
Why Your Current Facebook Ad Campaigns Are About to Stop Working!
Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko sound the alarm on massive, automated overhauls completely disrupting small business advertising and local search rankings. We pull back the curtain on Meta's secretive...










