In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the massive shift in how the younger generations discover products and news. With TikTok and Reddit increasingly replacing traditional search engines for Gen Z, businesses must adapt their content strategies to be found where the conversation is happening.
We explore the emerging discipline of Generative Engine Optimization (GEO)—a critical practice for earning citations within AI-generated answers like ChatGPT and Google’s AI Overviews. Daniel explains why a projected 25% drop in traditional search volume means your content must move beyond generic answers to definitive, cite-worthy insights. Finally, the duo discusses the rise of episodic content and shares a “What The Biz” moment involving a real-time encounter with a group of traveling food influencers.
Show Topics & Sources
- The New Search Landscape: 80% of Gen Z social media users are on Facebook/Instagram, but TikTok is leading the charge as the primary engine for product discovery.
- The Rise of Episodic Content: 57% of users prioritize original content series that prioritize human connection and brand values over traditional ads.
- Generative Engine Optimization (GEO): Gartner predicts a 25% drop in search volume by the end of 2026; learn how to optimize for AI citations and voice search.
- WTB Moment: Encountering professional influencers in a Chick-fil-A and the importance of strategic, local influencer partnerships.
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Hosts
Daniel Proczko – myPocketMarketing
Brigitte Vegter – Vegter Financial