In Episode 99 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter expose the urgent crisis facing small business marketing. Dan reveals the "Great Decoupling"—how AI Overviews are stealing up to 70% of organic clicks, while new privacy laws are making paid ads...
Is your email list collecting dust? Do you have great clients, but haven't emailed them in months? In this episode of "What the Biz?!," Dan Proczko and Brigitte Vegter get candid about the power of email. Dan explains why "silence is probably worse than a bad...
In Episode 97 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter provide a crucial guide for any business looking to hire a marketing agency. Flipping the script from last week's financial focus, they present nine essential questions to ask before making...
In Episode 96 of "What the Biz?!," hosts Brigitte Vegter and Dan Proczko tackle a topic nobody tells you about until it's too late: what to ask before hiring a bookkeeper. Moving beyond a simple conversation about price, they provide a list of ten essential...
Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "leaks" in your...
You found your rockstar employee—the reliable, high-achiever who's great at their job. So you promoted them to a manager… and now they’re awful. In this candid episode of "What the Biz?!," Bridget Vector and Dan Prochko get honest about the pain of promoting the...
Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode will reframe your...
Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three most important...
You’ve built a great business, and now you have a new idea. It's exciting, but also terrifying. You ask yourself, "What if I try to grow and I fail, am I going to hurt the business I already have?" In this episode of "What the Biz?!," Daniel Proczko and Brigitte...
You’ve been there: you buy the shiny new software, the fancy gadget, or the expensive subscription, believing it will solve all your problems. But it doesn't. In this episode of "What the Biz?!," Daniel Proczko and Brigitte Vegter confess to their own mistakes...
In Episode 89 of "What the Biz?!," hosts Daniel Proczko and Brigitte Vegter dive into the monumental shift happening in Google search and advertising due to the rise of AI. They reveal how AI-powered answers are impacting organic search traffic and what small business...
In Episode 88 of "What the Biz?!," hosts Brigitte Vegter and Daniel Proczko tackle a topic that every business owner faces: how to raise prices. Using a listener's question about being new and underpricing, they provide a strategic roadmap for approaching this...
Send us a text Is AI actually helping you, or is it just making you "feel" like you're doing the work? In the first recording of 2026, Dan Proczko and Brigitte Vegter identify the subtle, "quiet" ways AI is lurking in your business and causing long-term damage ....
Send us a text Are you feeling the weight of trading too much time for too little profit? In this candid "New Year" kickoff, Dan Proczko and Brigitte Vegter look back at 2025—a year they describe as a "great reset". Despite missing their original growth targets, both...
Send us a text Top of 2025 Episode Replay Starting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offer practical advice and...
Send us a text Top 2025 Episode Replay Who wants to work 9-5 building someone else's dream, when you can spend that time building your own? Dan, Brigitte, and Richard all took the plunge and created their own companies, not only to give themselves the freedom to...
Send us a text Top Episode of 2025 Is there ever really a right time to hop off the 9-5 train and commit fully to entrepreneurial pursuits? How do you find someone to speak to who can help support you on this journey? Should write a detailed business plan or is it ok...