Discounts: Friend or Foe for your small business? On this spicy episode of “What the Biz?!”, your hosts Brigitte and Dan dive headfirst into the controversial world of discounting. They share their strong opinions on why slapping a discount on everything might be secretly sabotaging your success and reveal the costly mistakes they've seen countless businesses make. But it's not all doom and gloom! Brigitte and Dan also explore strategic ways to offer value, reward loyalty, and attract the right customers without falling into the discount trap.
Tune in to discover:
- Why most common discounts are a profitability killer.
- How discounting can attract the wrong type of customer.
- The danger of training your customers to wait for a sale.
- Why devaluing your work hurts your brand.
- Smart, strategic alternatives to traditional discounts (like value-adds and loyalty perks!).
- When a “discount-ish” approach might actually make sense.
- How understanding your ideal customer can eliminate the need for discounts.
Ready to rethink your pricing strategy? Press play now!
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Hosts
Daniel Proczko – myPocketMarketing
Brigitte Vegter – Vegter Financial