In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a seismic shift in consumer behavior: social media is officially rivaling Google as a primary search engine. With over half of Gen Z and a third of all consumers searching TikTok and Instagram first, small businesses can no longer win through mere visibility—they have to win by being authentically human.
The duo breaks down the rise of creator marketing, explaining why 40% of digital ad budgets are shifting toward authentic, original content that outperforms high-end, polished productions. We also demystify the “numbers game,” proving why most small businesses don't need millions of followers—they just need to resonate with the right hundred people. Finally, Daniel shares a frustrating “What The Biz” moment involving a TikTok account setup and why the “black box” of AI support makes a human fail-safe essential for any business.
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Hosts
Daniel Proczko – myPocketMarketing
Brigitte Vegter – Vegter Financial